Basma Khalifa is a Sudanese, Irish Afro-Arab woman living in London. Travelling the world and being inspired by the identity of those around her Basma set out to make meaningful content that she felt was missing in the fashion industry.
Her Career Background
Basma graduated with a BA degree in Fashion Business before she started her career working in public relations at Peoples Revolution in New York City. Basma worked alongside brands such as Jeremy Scott and Style.com.
From there Basma moved to London where she began working at magazines ranging from Vogue, Net-A-Porter, Harper’s Bazaar, ES Magazine and InStyle Magazine.
Her experience working in Luxury and Commercial fashion allowed Basma to build an extensive book of contacts before setting out as a freelance Stylist.
In a bid to create powerful content, Basma began Vlogging and created a series called She Is where she interviewed women in the fashion industry about their views on diversity.
From there Basma has featured on BBC News, BBC Three, Radio 4 Women’s Hour and Radio 1xtra. Basma is now on the journey to present documentaries centred around identity, diversity and helping young people find their path.
What She Has Done
- Worked at NYC, London and Miami Fashion Week.
- Styled campaigns, lookbooks globally.
- Styled commercials for big brands such as Samsung, Barclays and Kinder.
- Took part in BBC Womens Expert 2017
- Featured on prime time news outlets.
- Regularly contributed to panels centred around fashion and diversity.
What Basma is Up To Now?
- Working alongside various production companies on documentary plans.
- Styling campaigns and commercials for high profile clients.
- Regularly featuring on panels and events speaking about experience in the fashion industry and the importance of diversity and identity.
- Travelling to various places in Africa to connect East to West through creative outlets.
- Working with women on a one to one for event dressing and red carpets.